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Word: affluents (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...affluent life in the U.S. of the 1960s is also the sweet life, the fat life and the soft life-or so the top U.S. experts have decided. Last week they announced that if the average American male wants to stay lean and healthy, he should cut 300 calories out of his daily diet and his wife should cut 200 from hers...

Author: /time Magazine | Title: Nutrition: Cutting Calories | 5/15/1964 | See Source »

...called either the Marlin or Sceptre. The handsome American compact will continue almost unchanged. Abernethy has no intention of abandoning the image of making "sensible cars" that Romney created for the company, but, being a sensible type himself, he wants to have models in the bigger class where affluent Americans are now spending the bulk of their auto dollars...

Author: /time Magazine | Title: Autos: American's Troubles | 5/15/1964 | See Source »

...Tufts-where in a decade endowment has more than doubled and plant value multiplied more than five times-is in the race for top scholars who can attract millions in federal or foundation research grants, thus increasing the fund of knowledge while managing to keep themselves and the campus affluent, happy and famous. Wessel insists that he will not sacrifice good teaching to good research but will keep on seeking that rare academic bird known as the "teacher-scholar...

Author: /time Magazine | Title: Universities: Threshold of What? | 4/24/1964 | See Source »

...medicine, for instance, the Africans have a great need for men who can specialize in preventive medicine and child health, Ashby said. Students in the major medical school in Nigeria were obliged to follow an inflexible course designed for an "affluent society with an infantile mortality among the lowest in Europe...

Author: By David M. Gordon, | Title: Ashby Cites Ill Effects in Africa Of Britain's Educational 'Elitism' | 4/9/1964 | See Source »

...peculiar and original genius of Novelist John Cheever to see his chosen subject-the American middle class entering the second decade of the Affluent Society-as figures in an Ovidian netherworld of demons. Commuterland, derided by cartoonists and deplored by sociologists as the preserve of the dull-spirited status seeker, is given by Cheever's fables the dignity of the classical theater...

Author: /time Magazine | Title: Novelists: Ovid in Ossining | 3/27/1964 | See Source »

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