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Word: affluents (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...seasonal zeal for gift giving is not confined to the U.S. Taking their cue from the U.S., stores and streets all over Western Europe are decked out in Christmas trim to lure affluent buyers. In officially atheistic Russia, where the authorities frown upon the "bourgeois" tradition of Christmas, citizens still crowd into department stores and exchange gifts around the "New Year's trees" while children babble about "Grandfather Frost." In Hindu India, gifts and greetings are exchanged, and on Christmas Day the shops close and liquor prohibitions are relaxed. In Islamic Morocco, seven-year-old Princess Amina, daughter...

Author: /time Magazine | Title: Customs: But Once a Year | 12/15/1961 | See Source »

...solution to the Sunday paper's waning sense of identity. The disturbing indications that Americans at play are using the Sunday paper mainly as a road map to Disneyland have encouraged many Sunday publishers to re-examine their mission. "The Sunday paper is catching up with this affluent society of ours," says Washington Post Managing Editor Alfred Friendly. "Our readership grows increasingly educated and cultured. I'm delighted with the number of letters we get demanding more and more on art and music. People keep wanting us to be a bigger and better department store...

Author: /time Magazine | Title: The Press: Ever on Sunday | 12/1/1961 | See Source »

...past," she explained, "man has been preoccupied with limiting negative experiences, such as hunger, cold, and fear, because they were very imminent. In the affluent society, we can take care of the negative things amazingly well, and still have time left over to realize our capacity for positive achievements...

Author: By Mark ELLEN Gale, | Title: Bunting Asks Change In Educational Ideas | 11/30/1961 | See Source »

...Germans, believe Rehder and Twaddell, are a simple, happy affluent people. They are gemuetlich. They live in small, unnamed towns (each one has one Post--links um die Ecke--two Hotels--of which one is ein gut buergerliches Haus--and a Bahnhof--geradeaus). Their names are, primarily, Schmidt, Steinhauer, Limberger and Reiff. Their men are proud of various civic monuments; their women are proud of their TVs and VWs; they all gossip an awful lot; none of them ever mentions World...

Author: By Anthony Hiss, | Title: The Germans | 11/15/1961 | See Source »

...ivory-tower idealism has also been pierced by a new sense of realism in world affairs. Russia's violence and Red China's aggressions have left him no illusions about Communism's world ambitions. Thanks largely to able U.S. ambassadors, including Kennedy-appointed John Kenneth (Affluent Society) Galbraith, Nehru has gained new understanding of U.S. aims. Says he: "As far as we are concerned, there are no problems between India...

Author: /time Magazine | Title: Foreign Relations: The Nehru Visit | 11/10/1961 | See Source »

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