Word: afforded
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Dates: during 1960-1969
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...Antioch College, a small (under 2,000 students) liberal arts school in southwestern Ohio; the other was for an even smaller college in Wisconsin, VITERBO COLLEGE: BERKELEY WE AIN'T, its message began. What seemed to intrigue Smith was that two such small schools could afford such ads in a national magazine. He reported that when Raymond Colvig, the public-information manager for the University of California (and its Berkeley campus) saw the Viterbo ad, he wrote the college: "We agree completely that Berkeley you ain't. As a matter of fact, Viterbo we ain't. Should...
...Joseph's College, a small school in Indiana, which reports that, so far, the appeal in TIME has brought in more than $80,000. Our purpose is to help alleviate an increasingly perplexing plight of big and small colleges: chronically short of advertising dollars, most cannot afford the kind of influential messages that will attract a diversity of students and faculty and a healthy flow of funds...
...Graham and Stephen Ward, Christine Keeler's keeper. All were men, wrote Buckley "wanting in the stuff of spiritual survival." Ford yanked its advertising. BOAC, on the other hand, is one of the Review's most faithful advertisers. Muses Buckley: "Maybe only a state-owned airline can afford to advertise in National Review...
...Pattern. The new pattern is already emerging. Reuther's 7% will almost certainly spread through the auto industry, and from there to industries less able to afford it. The ink had hardly dried on the Ford contract when the U.A.W. exacted a similar settlement from Caterpillar Tractor Co., which was the first of five farm-equipment makers to face contract negotiations this year. And the United Steelworkers Union last week cranked up for contract talks soon to begin with can manufacturers by issuing a policy paper outlining a Ford-style settlement. For his part Reuther's next task...
Beyond the Balance Sheet. Only recently has the need for Chesham-type professionalism been recognized in Britain. Unlike their American counterparts, few big businesses in England can afford to employ full-time experts on mergers and acquisitions. Often the merger is a part-time endeavor of a few executives who lack the necessary expertise beyond the balance sheet to understand the long-range implications of the match. For this reason, Stacey estimates that between 1948 and 1960 about one-half of Britain's mergers turned sour. "Happily," says Stacey, "golf-club gossip and chance encounters between principals of businesses...