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...occur in Asia, the Americas and elsewhere in the world). But the companies answer that the matter is out of their hands. Says British American spokeswoman Catherine Armstrong: "If retailers choose to break [packs] up and sell them one at a time - which I believe is very widespread across Africa - that's not something we have any involvement with." Still, the sticks are getting out, and the companies are cashing in. According to Emmanuel James-Odiase, an antitobacco counselor in Nigeria, more than 200 teens in his country begin smoking every day. (Read "Why a Tobacco Giant Backs a Tough...

Author: /time Magazine | Title: Big Tobacco Sets Its Sights on Africa | 7/24/2009 | See Source »

...Spreading the Scourge Big Tobacco's footprint in Africa has been hard to miss for a while. British American markets its wares - which include Dunhill and Pall Mall - in a vast crescent sweeping from South Africa to Congo and west to Ghana, as well as throughout North Africa. In 2003 the company planted its stakes deeper, building a $150 million factory in Nigeria. Philip Morris, whose brands include Marlboro and Chesterfield, has a smaller presence on the continent. "We are a minor, minor player," says spokesman Greg Prager. But that could change. The company does no business in Nigeria...

Author: /time Magazine | Title: Big Tobacco Sets Its Sights on Africa | 7/24/2009 | See Source »

...Making it harder to contain those numbers is the fact that the same multinationals that are Africa's cigarette suppliers are also its benefactors. Tobacco companies have jumped into the corporate-social-responsibility game, doing all manner of benevolent work across Africa and Asia. In 2005, Philip Morris paid $5 billion to buy Indonesian cigarette-maker Sampoerna, a company that was already pouring money into scholarships for local students. British American does similar work in Malaysia, and in Nigeria has devoted 1% of its local profits to improving access to drinking water, health care and vaccines. That kind of largesse...

Author: /time Magazine | Title: Big Tobacco Sets Its Sights on Africa | 7/24/2009 | See Source »

...Nigeria and Africa as a whole are starting to push back. In 2003 the World Health Assembly adopted the Framework Convention on Tobacco Control, a treaty designed to attack smoking through a mix of methods including bans and tax hikes. So far, 164 countries have joined the pact, including 48 in Africa. The U.S. signed the treaty in 2004 but has yet to implement it, though the President is expected to seek Senate ratification soon, adding a very big player to the team...

Author: /time Magazine | Title: Big Tobacco Sets Its Sights on Africa | 7/24/2009 | See Source »

...such antismoking strategies are to succeed, health experts warn that speed is essential. "The challenge for Africa is to adopt policies to reduce tobacco use before the epidemic sweeps across the continent," says Matthew Myers, president of the Campaign for Tobacco-Free Kids. To that end, Nigeria is taking a page from the West's playbook, filing a $45 billion damages suit against British American, Philip Morris and the domestic firm International Tobacco, alleging what Irukera calls a "clear strategy to market their products to young people." The tobacco companies deny the charge...

Author: /time Magazine | Title: Big Tobacco Sets Its Sights on Africa | 7/24/2009 | See Source »

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