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Word: afterthought (lookup in dictionary) (lookup stats)
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...pummeling is especially bruising on its home turf: Europe as a whole now imports almost as much wine as it exports, something that would have been unthinkable a decade ago. In Britain alone, one of the biggest and most competitive markets anywhere, the Australians have gone from exotic afterthought to undisputed market leader in a few years. The French barely reacted to these seismic shifts, largely because global wine consumption has been growing, up about 10% in the last decade to 240 million hL. But now so many people have got into the winemaking business that the world is awash...

Author: /time Magazine | Title: Too Much Of A Good Thing | 10/19/2006 | See Source »

...World producers combined. Today France has been overtaken and sells about 15% less than they do. The pummeling is especially bruising on home turf: Europe now imports almost as much wine as it exports. In Britain alone--one of the biggest markets anywhere--the Australians have gone from exotic afterthought to undisputed market leader in a few years. In the U.S., the Australians outsell the French 3 to 1 and have put some California wineries to the sword...

Author: /time Magazine | Title: The Big Spill | 10/16/2006 | See Source »

...short novella, which was originally a 15-part serialization in The New York Times Magazine, can be seen as the culmination of the gradual shift away from the “Postmortem” standard. Cornwell is the finest crime writer of her generation, but the crime is an afterthought in “At Risk.” An old woman was murdered a long time ago in Tennessee, but the mystery is easily solved without the thorough forensics that made Cornwell famous. The author does not explore the thoughts of the killer this time, mainly because the murder...

Author: By David Zhou, CRIMSON STAFF WRITER | Title: Cornwell Abandons Forensics and Scarpetta in ‘At Risk’ | 10/11/2006 | See Source »

...missing piece was marketing. In 1992 Diesel launched eye-catching, tongue-in-cheek ad campaigns that spoofed fashion advertising, the how-to craze and mother's wisdom with equal doses of kitsch and sex?and, seemingly as an afterthought, glimpses of Diesel product. "Diesel: For Successful Living" became the brand's tagline. Today Diesel continues to expand. In addition to perfume, there's a home-furnishings line in the works, and Rosso is in the middle of an ambitious strategy to make Diesel more premium by integrating sophisticated techniques from ready-to-wear and pushing up prices accordingly. Rosso says...

Author: /time Magazine | Title: Art Of The Deal: Who Drives Diesel? | 9/11/2006 | See Source »

...girl surfing on a seashell. It's a trap. For 500 years, you've been falling into it, and we've been chuckling as we watch." When composing An Italian in Britain and Ciao, America!, his U.S. best seller, Severgnini was writing for Italians - translating them was an afterthought. "This time it was the other way around. Bella was written for an international audience," he says, even though Italians got first crack at reading it last year. In a typically culinary metaphor, Severgnini says: "It's like when you cook a good meal for your fiancée and your...

Author: /time Magazine | Title: How to Be Italian | 8/20/2006 | See Source »

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