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...expanding commercial ventures. Nickelodeon did not even run commercials before 1984; now it has entered the syndication market and is licensing its name for products ranging from shampoo to sneakers. "We are a channel for kids and an advocate for kids first," says Laybourne. "The licensing is only an afterthought." Such ventures, moreover, enable the channel to prosper and expand its programming -- a fact of TV life that Nickelodeon's savvy young viewers would certainly understand. Call it: Why You Can Do That on Television...

Author: /time Magazine | Title: Video: Letting Kids Just Be Kids Nickelodeon | 12/26/1988 | See Source »

...Abbeville; 348 pages; $55) reproduces these pictures, of course, but much else as well. Ray flourished in Paris during the 1920s and '30s as a painter and a maker of often whimsical objects, such as a flatiron with a row of tacks attached. Photography was almost an afterthought, a means of recording his sometimes perishable constructions. But Ray's camera also captured an era -- when art belonged to Dada -- that this book scrupulously assembles and preserves...

Author: /time Magazine | Title: Books: A Holiday Hamper Of Glowing Gift Titles | 12/19/1988 | See Source »

Jerry Ford was almost an afterthought in the Watergate trauma that expelled Richard Nixon. During the hours preceding his presidency, Ford was counseled in the shadows by White House staff, Cabinet officers and Nixon himself. Ford simply moved across West Executive Avenue to the Oval Office and worried about the tone of his first message to the country...

Author: /time Magazine | Title: The Presidency: Dumb Question, Worse Answer | 10/17/1988 | See Source »

...over four or five years, as you did in an interview with the Baltimore Sun published on July 3, you have trivialized the problem. A more realistic estimate would be tens of billions of dollars a year. Strengthening NATO's ability to deter war should not be simply an afterthought for a politician who may have painted himself into a corner by opposing strategic nuclear programs; a true conventional defense initiative will require additional expenditures roughly on the order of the Strategic Defense Initiative itself. As you seek to become the leader of the free world and our Commander...

Author: /time Magazine | Title: The Democrats Your Record Is Not Reassuring | 8/1/1988 | See Source »

...such issues as black civil rights and the Viet Nam War. But error, for the most part, is acknowledged through gritted teeth. Reunion contains a breathlessly credulous account of his 1965 visit to Hanoi, replete with references to the pride and dignity of the North Vietnamese. In an afterthought, Hayden admits that he was "blind to the core of authoritarianism" in Hanoi. It is a "yes, but" apology, balanced with renewed assaults on the flaws in U.S. policy, and it appears to carry a subliminal message: We radicals were on the side of the angels; we did not deserve...

Author: /time Magazine | Title: Books: War Stories REUNION: A MEMOIR | 5/16/1988 | See Source »

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