Word: againe
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Dates: during 1940-1949
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Jolson Sings Again. Zestful sequel to the film biography of mammy's favorite son, with Larry Parks and Jolson's voice (TIME, Sept. 5).
¶ In Britain, Faery Products, Ltd. offered for export a "better mousetrap." The trap has a platform surrounding the bait. When the mouse touches the platform, the trap springs; the bait can be used again. Price: about 5?.
To pep up his women's shoe business last summer, Thomas Callahan had his son design some new flat-heeled models. Callahan, who leases the "debutante" shoe department in Manhattan's Bonwit Teller, Inc., got Philadelphia's Cellini Shoes, Inc. to make the shoes, plugged them in...
With no help from Montana, Callahan sold 9,000 pairs of flats in two months, as his total shoe business soared 36% above the same period in 1948. Then the Times got to worrying about Montana. It ran Callahan's "What's the matter with Montana?" ad again...
Divide & Conquer. In Manhattan, two ex-convicts who had joined forces to rob pretty Eleanor Joly were nabbed by police when they came around again to make separate social calls on her.