Word: agassi
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...tennis establishment, Hewitt couldn't have arrived at a better time. With the reigns of Andre Agassi and Sampras drawing to a close--and colorful Europeans as plentiful as empty ashtrays in Paris cafes--there is a big void at the top of the sport. Worse, a vital ATP Tour marketing partner, ISL, went bankrupt last year, leaving men's tennis with a financial shortfall. The tour needs marquee players who can lure big sponsors back to the game...
...pulling for a hometown hero like Blake, particularly in the shadow of the anniversary of 9/11. U.S. Tennis Association president Merv Heller concedes as much: "To me, a dream match would be four Americans in the singles finals." That's unlikely, at least for the men. At No. 6., Agassi is the highest-seeded American. Next, at No. 11, is crowd fave Roddick. Both would have to overcome contenders like German No. 3 seed Tommy Haas and Russian No. 2 Safin. And, especially, Hewitt...
Shoe marketers trying to reach trendsetting young urban males have discovered a fact long known by any weary eighth-grade teacher: guys love a troublemaker. Celebrity endorsers typically have been squeaky-clean family men like Cal Ripken Jr. or harmless rebels like long-haired Andre Agassi. But today's sneaker ads often showcase figures known as much for alleged misdeeds as for their accomplishments. When a company attaches its brand to these antiheroes, "it's a way of saying, 'We're in touch with somebody who is street real,'" says Rick Burton, professor of sports marketing at the University...
When Pete Sampras, Andre Agassi and Marat Safin, who between them have won 21 Grand Slam titles, came up against comparative unknowns in second-round matches at Wimbledon, the world's oldest tennis tournament, they were supposed to win comfortably. But someone had forgotten to give George Bastl, Paradorn Srichaphan and Olivier Rochus the script. They blew the big guns out of the competition. In just over three hours the three stars contrived to lose to players all ranked outside the world's top 50. Third-seeded Agassi lost in three sets to Thailand's Srichaphan, while the second seed...
...Heiden, living speed skate legend and this year's team doctor - and proved that even this slacker generation can spit nails and get back on the track. Fifth, he smiled and kept smiling. Sixth, he was - very evidently and very consistently - completely genuine. This guy is Favre, he's Agassi, he's Tiger, he's Namath. This guy's the goods...