Word: agatston
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...they can. Anheuser-Busch, which has launched Michelob Ultra and helped publicize that all light beers (including Bud Light) are relatively low in carbs, spent nearly $1 million for full-page ads that ran in 31 major newspapers last Friday. The ads pointedly attack the claim in Dr. Arthur Agatston's South Beach Diet that beer is laden with the carb maltose, a sugar. "The South Beach diet is enormously popular," says Francine Katz, a spokeswoman for Anheuser. "But there is information in there about beer that is incorrect, and a call to any brewer would have cleared...
...Idaho Potato Commission, alarmed at a 5% drop in potato consumption, have launched separate ad campaigns playing up the vitamin C and potassium in spuds and the energy value of carbs for active people. Orange-juice manufacturers are bitter over a similar decline in consumption that they attribute to Agatston's South Beach diet, which holds that o.j. carries an excessive sugar load. "Obesity? Diabetes? These are not a by-product of people drinking too much orange juice," says Eric Boomhower of the Florida department of citrus. At one point, citrus growers looked into whether they could use an obscure...
COVER: Photomontage by Arthur Hochstein MURDOCH: ALAN LEVENSON--CORBIS OUTLINE; BONO: SAM JONES--CORBIS OUTLINE; AGATSTON: BRIAN SMITH; NEELEMAN: ANDREW GARN; SUU KYI: EDDIE ADAMS--CORBIS OUTLINE; KIDMAN: JAMES WHITE--CORBIS OUTLINE; BECKHAM: DAMIEN MAGUIRE--ALLACTION/RETNA; IYENGAR: PABLO BARTHOLOMEW; JONES: CLAY PATRICK MCBRIDE--RETNA; OUTKAST: MATTHIAS CLAMER; VAJPAYEE: KAMAL KISHORE--REUTERS; ARMSTRONG: JONAS KARLSSON; KERRY: DAVID BURNETT--CONTACT PRESS; GALLIANO: ERIC RYAN--GETTY IMAGES; GIBSON: SAM JONES--CORBIS OUTLINE; KAUFMAN: SEAN GALLUP--GETTY IMAGES; MANDELA: PETER TURNLEY--CORBIS; BUSH: BROOKS KRAFT; ANNAN: WILLIAM COUPON--CORBIS OUTLINE; NAKATA: PHILIPP HOHNDORF--STARFACE/RETNA; SISTANI: HO; ABIZAID: AFP--GETTY IMAGES; ADRIA: RAPHO; OPRAH: FRAZER...
...feel for a guy who can't stay on his own diet. "Over the holidays, my wife said I was the only one in the country not on the South Beach diet," confesses Arthur Agatston. So Dr. Agatston is back to Phase One, depriving himself of fruit, wine and whole grains. That is no major failure, according to his plan. It's exactly such permissiveness that made a famous cardiologist into a far more famous nutritionist. We all sensed that the grease in the bunless double cheeseburger was a bit much and that we could use some fiber, but Agatston...
...getting us to focus on eating nutrient-rich foods instead of yelling about which types of junk will kill us, Agatston has ironically got people to stop being on diets and just start eating healthy. Now he is planning to write a book about heart-disease prevention--the book he really wanted to write in the first place. "The idea was not to fit into a bathing suit in a few weeks but to prevent heart disease," he says. "But people don't care when they die as long as they look good when they do." Finally a doctor...