Word: agatston
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Dates: during 2004-2004
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...they can. Anheuser-Busch, which has launched Michelob Ultra and helped publicize that all light beers (including Bud Light) are relatively low in carbs, spent nearly $1 million for full-page ads that ran in 31 major newspapers last Friday. The ads pointedly attack the claim in Dr. Arthur Agatston's South Beach Diet that beer is laden with the carb maltose, a sugar. "The South Beach diet is enormously popular," says Francine Katz, a spokeswoman for Anheuser. "But there is information in there about beer that is incorrect, and a call to any brewer would have cleared...
...Idaho Potato Commission, alarmed at a 5% drop in potato consumption, have launched separate ad campaigns playing up the vitamin C and potassium in spuds and the energy value of carbs for active people. Orange-juice manufacturers are bitter over a similar decline in consumption that they attribute to Agatston's South Beach diet, which holds that o.j. carries an excessive sugar load. "Obesity? Diabetes? These are not a by-product of people drinking too much orange juice," says Eric Boomhower of the Florida department of citrus. At one point, citrus growers looked into whether they could use an obscure...
Beer is widely seen as bad news for anyone counting carbs, which helps explain why beer consumption was down 1.6% last year and why Anheuser is determined to wrest a correction out of Agatston. Interestingly, Anheuser stumbled on the maltose issue when one of its St. Louis--based brewmasters, John Serbia, read Agatston's book before starting the South Beach diet this winter. Serbia ignored the part about abstaining from beer and lost 15 lbs., says Anheuser spokeswoman Katz...
Instead of counting carbs, Dr. Arthur Agatston focuses on the GLYCEMIC INDEX, or how much a particular food raises your blood sugar. Rapid spikes can make you hungrier faster and therefore lead to overeating. South Beach's induction phase is similar to Atkins', but then it allows more fruits and veggies as well as whole-grain breads and pasta...
...getting us to focus on eating nutrient-rich foods instead of yelling about which types of junk will kill us, Agatston has ironically got people to stop being on diets and just start eating healthy. Now he is planning to write a book about heart-disease prevention--the book he really wanted to write in the first place. "The idea was not to fit into a bathing suit in a few weeks but to prevent heart disease," he says. "But people don't care when they die as long as they look good when they do." Finally a doctor...