Word: agbeli
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Last fall CBS signed a contract with AGB Television Research, a British ratings service, as a secondary statistical source. Starting this September, AGB will offer national ratings in the U.S. based on a new technology called people meters. Because AGB's sample viewers are asked to identify themselves when they watch TV by punching digits on a specially programmed, remote channel control, some experts predict the new system will give more reliable readings than the usual methods. The threat of this new technology from AGB hastened Nielsen's decision to convert to a system of people-meter ratings by September...
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