Word: agee
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Dates: during 1950-1959
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Dada, the yeasty nihilistic movement of post-World War I days, seemed tired and tattered, its once-youthful stars well past middle age. Even the exhibits had lost most of their punch-Man Ray's ticking metronome with a staring eye impaled on the blade, entitled Object to Destroy; Marcel Duchamp's bearded and mustachioed version of the Mona Lisa; a mirror into which visitors peered until they saw the title, Portrait of an Imbecile...
Michigan-born Virgil Exner sketched autos in school when he should have been studying Latin, went on to Notre Dame to study art and design. After stints as chief stylist for G.M.'s Pontiac division, and chief styling engineer for Studebaker (at the age of 29), he joined Chrysler at a time when President K. T. Keller, who once snorted at postwar advances as "the Jell-O school of design," was holding fast to Chrysler's ultraconservative styling. Under new President Lester Lum Colbert, Exner set about modernizing Chrysler's line, put the company back...
Because of the low birth rate during the Depression, available girl-power-for all jobs-is lower than at any time since the mid-1920s. Today, girls also get married younger (median age: 20), and married working girls quit earlier to have more babies. Moreover, secretarial work no longer has the prestige it had in the 1930s. A woman may now become an engineer, have more fun as an airline stewardess, earn more as a buyer, a librarian, a copywriter. Even some waitresses make $150 a week, double the average secretary's salary with half the strain...
...problem, some companies are turning to outside contractors who are willing to dip into the big pool of older women that regular employers neglect. Last year, for example, Milwaukee's Manpower. Inc., which has 90 branches in the U.S. and abroad, placed 50,000 such women (average age: 42) in temporary jobs, even used a retired 72-year-old secretary in Boston. Another line of attack is through increasing office mechanization. Standard-Vacuum Oil Co. has recently set up a highly mechanized office in Harrison, N.Y., in which executives can dictate to 24 recording machines in a central transcription...
...1960s, when the big crop of World War II babies comes of age, vastly expanding the U.S. labor supply, the secretary shortage should solve itself. But meanwhile, businessmen would do well to reassert hiring standards, loosen up on age restrictions. If they fail to do so, they may have forgotten how good a good secretary...