Word: agee
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Dates: during 1970-1979
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...your American Scene, a man sees six teen-age blacks sweeping toward him like a pack of wolves. But when you mention the two token-booth operators in Queens who were burned to death, you say some teen-agers did it. Were they white teenagers, looking like a pack of wild dogs? Tell it like it is. Don't just yell black; yell white...
...Age, alas, has caught up with the kids of the baby boom. Now, one in every three Americans are products of the population surge that began right after World War II and lasted until the mid-1960s. According to the Conference Board, a blue-ribbon business research body, the aging of this generation "will be the single most important economic stimulant of the 1980s...
...personal income, up from $1 of every $5 at present. By 1990 the average household income for people in this group will be close to $30,000 in real terms, and their total spending power will have grown by 70%. Because of their numbers and affluence, the aging baby boomers are being avidly courted by sellers of all sorts of goods and services. Says William Hull, research director for the J. Walter Thompson ad agency: "Anything that people in this group does is hot, and companies are therefore riding along with them into middle age...
They are entering an age when their outlays normally will be heavy because they will be buying and outfitting homes and educating their children. But this typical spending will be even more exuberant because the baby boomers are themselves the children of inflation, born with credit cards in their mouths and oriented toward spending rather than saving. They are part of the instant-gratification, self-indulgent Me generation, which has a taste for high-priced gadgets and little interest in self-denial...
Deutsch's furrowed brow now relaxes as he offers a note of optimism: "Humanity has always survived its crises, from the ice age onward. I don't think we'll fail...