Word: agee
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Dates: during 2000-2009
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...person, Han, the son of an editor of a small Shanghai newspaper, is carefully groomed in an epicene, metrosexual way that is unusual among Chinese males of his age. Affable if slightly wary, he is an old hand at interviews, deftly batting away questions that don't suit him, including most concerning the current state of Chinese literature and his place in it. "It's stupid to try to evaluate one's own works," he says, lacing his answer with frequent expletives. "If you are too humble, people won't take you seriously; and if you think too highly...
...driver was 26-year-old Han Han: best-selling novelist, champion amateur race-car driver, wildly popular blogger and, as his self-consciously provocative antics at the track underlined, China's most media-savvy celebrity rebel. Since 2000, when he burst onto China's literary scene at the age of 17 with his first best seller, Triple Gate, Han has shrewdly mined a seam of youthful resentment and anomie through his stories of anguished characters in their late teens and early 20s. One of China's top-earning authors, he is widely seen as a torchbearer for the generation born...
With more than 20 games, General Mills' popular Millsberry.com gets more than 750,000 unique visitors a month under age 18; the average youngster who uses the site visits 2.8 times a month and spends nearly 24 min. per session...
...undisputed masters of the mustache movement are Movember, a group started in 2003 by a bet between several Australian friends who missed out on the mustache's brief golden age in the '70s and '80s, when icons like Burt Reynolds and Tom Selleck sported impressive growth above their upper lip. They laid some ground-rules - everyone started clean-shaven and had the entire month to grow the best mustache they could. They pledged to use the effort to raise funds for prostate cancer research...
...Garone says the mustache's retro appeal helps make Movember the ultimate viral campaign, dubbing the Mo Bros "walking billboards" for their cause. This allows the organization to operate on a razor-thin margin, spending next to no money on marketing. It's impressive considering the average age of the Movember participants is 31, an age group not known for being charitably inclined. "When you don't normally rock a mustache, people ask you about it and it opens up conversations," Garone says. "A large part [of our success] is through this incremental word of mouth...