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...Twitter to be a part of a company's efforts to communicate with customers, the customers must be willing to "follow" the company on Twitter. That allows the individual consumer to choose which firms he is willing to get messages directly from. It may not be surprising that "new age" brands like Whole Foods and JetBlue have large followings and older and much larger brands like Kroger (KR) and American Airlines (AMR) do not. Whole Foods and JetBlue have successfully marketed themselves as being "customer-centric" - the kind of companies that would not misuse the access to a customer...

Author: /time Magazine | Title: The Future of Twitter | 5/27/2009 | See Source »

Researchers recorded players' height, weight, blood pressure, total cholesterol and self-reported health histories, and compared that data to an age- and race-matched sample from the Coronary Artery Risk Development in Young Adults study, a population-based study of more than 1,900 healthy men aged 23 to 35. Despite being nearly four inches taller and more than 60 pounds heavier on average than their nonplaying peers, NFL athletes had similar blood levels of cholesterol and triglyceride, and lower fasting-glucose levels (high fasting glucose is a common marker for diabetes). What's more, when examined by race, black...

Author: /time Magazine | Title: The NFL's Huge Linemen: Healthier Than You Think? | 5/27/2009 | See Source »

...heart specialists collected extensive data on the cardiovascular health of 504 veteran members of 12 pro teams - representing about one-fourth of all nonrookie players in the league - and found that when it comes to their hearts, NFL players may be as healthy as men of the same age in the general population...

Author: /time Magazine | Title: The NFL's Huge Linemen: Healthier Than You Think? | 5/27/2009 | See Source »

...Contracted juvenile diabetes and began insulin injections at age 8. Did not speak fluent English until after her father died when...

Author: /time Magazine | Title: Sonia Sotomayor: Obama's Supreme Court Nominee | 5/27/2009 | See Source »

...When it comes to available and affordable day care, Germany lags far behind its European neighbors: only about 18% of German children under age 3 attend state-run nursery schools, compared with a European average of 35%. To try to catch up, the German government has pledged to triple the number of day-care spaces to 750,000 by 2013, and Family Minister Ursula von der Leyen, herself a mother of seven, wants to give one in three children under the age of 3 the chance to attend nursery school...

Author: /time Magazine | Title: Germany's Kindergarten Teachers Strike | 5/26/2009 | See Source »

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