Word: ageing
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Dates: during 1980-1989
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...black, collapsing into a safety net that cannot support their weight. The well-being of America's senior citizens, though far greater than 20 years ago, is by no means universal. Many are sick and getting sicker, as health care becomes prohibitively expensive. Every year, as the baby boomers age and the nation's center of gravity shifts upward, the allocation of resources becomes ever more difficult and the potential for conflict between generations ever greater...
...many ways, America is not yet ready for a vast social change that came upon it rather suddenly. "It used to be," says Ken Dychtwald, a young, blunt-spoken gerontologist in Emeryville, Calif., "that people didn't age. They died." When the Republic was founded, a newborn child could expect to reach 35. Today Americans could well live into their 90s -- and live well too. In 1950 people 65 and over made up just 7.7% of the population. Now the number is up to 12%, and it will reach 17.3% by 2020. Fastest growing of all is the group...
...others, the luxury of time and health has required some creative thinking. In the 1880s, when German Chancellor Otto von Bismarck set the retirement age at 65, the average life expectancy was 45. No problem there. But these days, many of those over 65 who prepared themselves for a life of leisure found they were not cut out for it. For them, the greatest luxury of retirement is returning to work -- on their own terms. Robert Pamplin, 76, former head of the Georgia-Pacific Corp., prudently began plotting his corporate afterlife ten years before he reached his company's mandatory...
...rate of full-time jobholders, in part because many large corporations were quick to respond to the widened applicant pool. McDonald's created McMasters, a four-week job-training program for people over 50. The part-time work has helped people like Kathrine Gaik, 76, dodge an idle old age. The Travelers Insurance Co. of Hartford is saving more than $1 million a year by hiring back retired workers instead of paying fees to temp agencies. What is more, says Employment Director Donald K. Deward, "we get better, more competent, dedicated and highly motivated people...
...activity and prosperity of America's retirees have not gone unnoticed on Madison Avenue. There was a time when advertisers behaved as though no one past middle age ever bought anything more durable than panty hose. No more. Few marketing experts can ignore the fact that Americans over 50 earn more than half the discretionary income in the country. Magazine publishers are betting on the favorable demographics. Norman Lear's former wife Frances, 64, will next week debut Lear's, a glossy upscale bimonthly for women over 40. Major firms are forming special groups to study the senior market...