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...Hamilton and Scott de Marchi have a lot in common. They are both professors at Duke University, they are roughly the same age, and they have the same number of children. And yet their consumption preferences are polar opposites. So the two professors developed a model to explain why seemingly similar people make vastly different decisions. Their book, You Are What You Choose, explores how certain attributes - such as a willingness to take risks, or worrying about what others think - affect our choices. De Marchi and Hamilton talked to TIME about their model, what it can predict and why anyone...

Author: /time Magazine | Title: How We Make Decisions | 11/12/2009 | See Source »

...examples you provide is that you can determine what alcoholic drinks people prefer on the basis of their TRAITS. Hamilton: Having already taken into account age, income and gender, we can ask you a bunch of questions like how frequently you exercise, how frequently you go to the dentist each year, whether you consider the resale value of your car when you make a purchase - things that deal with the future. [Placing a high value on the future is] associated with driving a hybrid car and drinking red wine. Folks high on the me-Too factor drink whatever people around...

Author: /time Magazine | Title: How We Make Decisions | 11/12/2009 | See Source »

...portfolio went from having about 52,000 repossessed homes in September 2008 to some 30,000 in September 2009. Over that period, the average price at which the firm sold houses from that stock dropped from $175,000 to $150,000. (See how to plan for retirement at any age...

Author: /time Magazine | Title: Renting Your House Back: A Solution to Foreclosures? | 11/12/2009 | See Source »

...totally unconvinced," says Coffee. "It does not mean all white-collar cases will not go forward, but I do think it will cause prosecutors to come to the conclusion that e-mail evidence alone is not enough to bring a case." (See how to plan for retirement at any age...

Author: /time Magazine | Title: The Bear Stearns Verdict: A Blow to E-Mail Prosecutions | 11/12/2009 | See Source »

...We’re a tight knit group,” said Hruska, who is the chief financial officer of the Armed Forces Alumni Association, the main military organization on the HBS campus. “In this day and age where wars are part of the military experience, that ties us even closer together...

Author: By William N. White, CRIMSON STAFF WRITER | Title: At HBS, Veterans Day Means Thanking Classmates | 11/12/2009 | See Source »

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