Word: agenized
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...Boston, which takes no notice of the new superpremium trend because it has been serving only the best since 1873, thank you very much, and which serves its sundaes in silver-plated bowls resting on silver-plated salvers. In New York City, you get Häagen-Dazs at Elaine's, and Sedutto's at the Four Seasons and "21." Germaine's in Washington, D.C., serves a litchi-nut ice cream made specially by Bob's Famous; Lockeober's in Boston serves ice cream specially made by Bailey's. Chasen's, Scandia...
Anyone who doubts that superpremium buyers are getting more than ice cream should consider the Häagen-Dazs success. Salty old Tom Carvel, head of the 47-year-old, 800-store Carvel chain, is derisive: "All they did was reduce the air pump and quadruple the price, and the fools buy it." He says the nation's only real superpremium is his own, which is made fresh daily in his stores. Almost everyone else is impressed, and with reason. Reuben Mattus, who is 68 and white-whiskered now, helped his widowed mother Leah sell her lemon ices...
...masterstroke, however, was to come up with a made-up jumble of supposedly Danish syllables that proved to be astonishingly catchy. Häagen-Dazs, as he called his new ice cream in 1960, is meaningless in Danish, and, as Mattus observes somewhat impishly, the Danish language does not even use the umlaut, but he "thought it gave more pizazz." In fact, Mattus had no connection with Denmark; his own family had emigrated from Poland. But on the tops of his ice-cream cartons he printed a map of Scandinavia, with a star marking Copenhagen and an arrow swooping toward...
...conventional grabber: "On my naming day when I come 12 I gone front spear and kilt a wyld boar he parbly ben the las wyld pig on the Bundel Downs any how there hadnt ben none for a long time befor him nor I aint looking to see none agen." Even patient readers are likely to riffle pages at this point, trying to find out how long such odd English continues. Answer: all the way to the end. And getting there is well worth the effort...
...recess of just ten minutes, Reagan takes a seat in the Cabinet Room for what has been the daily "budget working group" session for the past three weeks. In these meetings, Budget Director David Stockman and heads of Cabinet departments have been going over spending cuts, agency by agen cy and sometimes project by project. Reagan begins the session on a light note...