Word: agenting
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Dates: during 1920-1929
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There was an acrobatic dancer, one Mlle. Simone Roseray, who performed adequately enough, in a Manhattan night club. The press-agent for this night club, one Irving Strouse, cudgeled his wits to think of some smart dodge whereby he could place Mlle. Roseray and the club in which she performed, more conspicuously before the public eye than either had ever been before. With elaborate cunning, he constructed his plan. Mlle. Roseray would go into Central Park and give an imitation of a woman trying, not very hard, to commit suicide; she would be rescued by sensation seekers who, with shouts...
...were the reporters, when they arrived, as stupid as Press-agent Strouse had fondly hoped? They were, with one exception, more stupid. Forgetting that the most obvious moment for such a publicity stunt was precisely the moment at which it had occurred, they sleepily made up their minds that no one who did not really want to drown would have chosen such a time for submergence. They discovered a photograph of a man, across which was scribbled an illegible endearment, in Mlle. Roseray's handbag; but no clue was offered when they perceived that the image was that...
...upon the loss to the theatrical world which would have been the result of her decease, that astute editors became suspicious. The next day some of them printed stories about how the fake had been effected, not forgetting to stress the foxlike guile of Mlle. Roseray's press-agent who had fooled all the clever reporters. The witty, wisecracking Walter Winchell, columnist to the pornoGraphic, gumchewers' sheetlet, alone had the grace, in this second and even less justified burst of free advertising, to praise that rakish, lean and sporting sheet, the New York Telegraph; its reporter had entirely...
Later in the week, there were varying comments on this feast of fake fatalities and free-for-all ballyhoo. Some criticised the apparent foolishness of the press. Others gave great praise to Press-agent Irving Strouse. They said: "Certain flowers have a brief but repetitive bloom; likewise a fashion, a joke, a publicity stunt. Press-agent Strouse was clever in that he accurately gauged the precise degree of reportorial gullibility; newshawks are perhaps to be excused for supposing that no one would dare attempt so blatant a hoax in the hope of practicing a deception. Press-agent Strouse indubitably...
Milk was a favorite beverage of that earnest temperance reformer, the late Thomas Cook (1808-1892). He became a travel agent through promoting excursions to temperance meetings, circa 1841; but his field became international and finally circumnavigatory when he organized the first world tour for tourists in 1872. Perhaps his proudest moment came when Thomas Cook & Son exclusively arranged the transport of that British army which sailed up the Nile to relieve General Gordon at Khartoum (1884). Since then "Cooks' " has stood in travel service for something equivalent to "Sterling." Today the Chairman of "Cooks'," a Knight...