Word: agers
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...lose it." He discourages the star system by refusing to announce in advance which dancers are performing. Audiences queuing up at the New York State Theater last week for Ballet Imperial did not know whether they would see Tallchief or, as it happened, a budding teen-ager named Suzanne Farrell. In the past, explains Balanchine, when a soloist fell ill he had to scratch the ballet. Now, he says happily, he can confidently call on any one of several dancers to fill any role...
...coolest customers in the U.S. these days are the nation's teenagers, who number 22 million and are growing as a group three times faster than the total population. Today's teen-ager seems less excited by his new Impala or Honda and his closetful of clothes than his father was about a new baseball glove. The real excitement is coming from the merchants, the admen and the market researchers, who are just beginning to realize fully the enormous potential that faces them. Teen-agers now have an income of about $12 billion a year-and they spend...
Last week, at a Philadelphia meeting of economists from all over the U.S., this spending was given major credit for keeping the U.S. economy advancing. Teen-agers have a far greater impact than even their large income suggests, said Du Pont Economist Charles B. Reeder, the father of a teen-age son. Reeder based his prediction of continued economic advance in the nation largely on the growing economic power of the twelve-to-19 group, chided his colleagues for "paying too little attention to the teen-ager's existence, economically speaking...
...girls work fulltime, averaging $2,221 and $2,933 respectively a year. Even for those still in school, work has become the style: 35% of the boys and 22% of the girls hold year-round part-time jobs, and more than half work during vacations. Today's teen-ager pulls down three times more money than his counterpart right after World...
...movies and clothing. The girls splurge on clothes and jewelry, records ($321 million last year) and cosmetics. Larger purchases are often financed by installment credit; one 17-year-old girl in five and two boys in five have their own charge accounts. But a large part of the teen-ager economic power is the influence he has on what his family buys, from the new car to the food and appliances that come into the home. Experts calculate that this influence controls the purchase of up to $30 billion-more a year. "The teen-ager," says U.C.L.A. Market Researcher Charles...