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...days - like, until yesterday - movie studios judged the success of their big pictures by how much they grossed on the opening weekend. But in the age of Twitter, electronic word-of-mouth is immediate, as early moviegoers tweet their opinions on a film to millions of "followers." Instant-messaging can make or break a film within 24 hours. Friday is the new weekend...

Author: /time Magazine | Title: Box-Office Weekend: Brüno a One-Day Wonder? | 7/13/2009 | See Source »

...flounced and floundered with audiences, two other behemoths stood sturdy. In its second weekend, the 3-D cartoon Ice Age: Dawn of the Dinosaurs is projected to finish right behind Brüno, at $28.5 million, for a worldwide 10-day gross of $312.5 million. And that overblown toy story, Transformers: Revenge of the Fallen, has earned more than that just in North America. In fewer than 20 days, the second Transformers has overtaken the first one in its entire domestic theatrical run and entered the all-time top 20, passing every Harry Potter and Pirates of the Caribbean movie...

Author: /time Magazine | Title: Box-Office Weekend: Brüno a One-Day Wonder? | 7/13/2009 | See Source »

...Nikki Finke on Friday morning, "If it holds up, we'll do $50 million." The Friday figures supported that optimism: Brüno amassed a sensational $14.4 million. But the movie plummeted nearly 40% its second day, to $8.8 million. Meanwhile, the next five movies on the chart - Ice Age 3, Transformers 2, Public Enemies, The Proposal and The Hangover - all saw substantial increases from Friday to Saturday. (Ice Age actually did better business than Brüno on Saturday.) Worse yet, Brüno's rating by CinemaScore, which polls moviegoers just after they've seen a film...

Author: /time Magazine | Title: Box-Office Weekend: Brüno a One-Day Wonder? | 7/13/2009 | See Source »

...half of those who took an over-the-counter antioxidant called N-acetylcysteine, which is available in pill form at mainstream stores like GNC and Vitamin Shoppe, had improvement of symptoms after 12 weeks, compared with 16% of those taking a placebo. (See how to prevent illness at any age...

Author: /time Magazine | Title: Study: Help for Chronic Hair Pullers? | 7/12/2009 | See Source »

...findings bear out, they may herald a potential new treatment for an age-old condition. As psychiatric symptoms go, hair-pulling is among the earliest recorded. According to Dr. Jon Grant, a trichotillomania expert at the University of Minnesota School of Medicine and the lead author of the new paper, Hippocrates himself said that in order to test whether patients were faking their illness, doctors must ask whether they are pulling out their hair. The behavior is so commonly associated with distress that the stock phrase to describe a stressful situation is that it causes you to tear your hair...

Author: /time Magazine | Title: Study: Help for Chronic Hair Pullers? | 7/12/2009 | See Source »

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