Word: ageyeva
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...lack of money. For fashionistas at the opening of the 18th annual Russian Fashion Week on Sunday, the most potent sign of the times was the sight of people wearing last year's styles. "Even the very rich aren't just going out and buying anymore," says Tatyana Ageyeva, a buyer who has worked for élite labels like Kenzo and Hugo Boss for nearly a decade. "Before, the wealthy would buy expensive things because they didn't care. Even if they knew they wouldn't wear it, that it would just sit in the closet, they would drop...
...while sales may have slumped, the spirit of some of Russia's rich remains breezy. The élite GUM shopping mall, situated on Red Square, has seen its number of shoppers fall some 30% this year, according to Ageyeva, the buyer. But Lilya Bondarchuk, a manager at the Jil Sander store in GUM, says that "clients joke about the crisis and ask each other if they have noticed it yet." Natalya Batalova, a corporate attorney who shops at GUM every few months, says she hasn't felt the crisis so far. "I don't know what it is," she says...
...industry has one thing to put its faith in, it is the Russian consumer's penchant for flair. "It's in the Russian character to be flashy. They'd never go for a simple style. They'd never spend lots of money to look like a street sweeper," says Ageyeva. "That will never change...
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