Word: agfa
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Kodak's competitors quickly got the picture, concluded that the Instamatic was tapping a potentially vast market of people who had never before bought cameras. West Germany's Agfa, which had leisurely been developing a cartridge system of its own, rushed the project to completion, made an agreement with 27 European and Japanese firms to introduce a competitive series of "Rapid" cartridge cameras. About half a million Rapids-which are priced roughly in line with Kodak's less expensive models-were sold in Europe during the first ten weeks they were on sale. The two new camera...
...year history. The merger unites two firms whose trademark on roll film is familiar to the millions of camera-carrying tourists who have visited Europe. The two: Belgium's Gevaert Photo-Producten, also the world's biggest producer of X-ray film, and Germany's Agfa, Europe's biggest camera maker, which will join in a company that will control 12% of the world's photo business, more than any other firm except Kodak...
...general, the trend has been hampered by the lack of unified Common Market laws, by the fact that so many European companies are family-owned, and by restrictions on capital transfers. In order to get together and yet not violate national laws, Gevaert and Agfa had to set up separate jointly owned companies in both Belgium and West Germany...
Despite Germany's wars, depressions and inflations, Bayer has always recovered by creating new products- from the world's first sulfa drugs and synthetic rubber to Europe's first color film, put out by its Agfa subsidiary. Now Bayer has regained its postwar position as the continent's biggest chemical industry. Bayer earned $50 million on last year's sales of $1 billion and recently announced that sales are running 9.5% ahead...
Common Market businesses have gone on a merger bender. Germany's Messerschmitt and France's Fouga are jointly making aircraft. Italy's Innocenti and Germany's Hans Glas are making cars together, Luxembourg's Dostert and Germany's Wilhelm Seibel truck trailers. Agfa and France's Vedette are collaborating on cameras. Eurista is a new FrenchGerman coalition making electrical resistors. Gasoline is now distributed in France and Germany by Desmarais. The Société Française PIC and Krupp recently signed an agreement to build a petroleum plant. "Within...