Word: agnellis
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Dates: during 1960-1969
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...months ago, well before he began writing this week's cover story on Italian Automaker Gianni Agnelli, Contributing Editor Timothy James decided that he needed an automobile. After careful comparison shopping, he chose one of Agnelli's Fiats. Now that he has spent long hours studying Agnelli's operations, James is more convinced than ever that he made a wise choice. He even persuaded Business Editor Marshall Loeb to leave his own work on the cover story long enough to investigate his Fiat's fine points at firsthand. The next day James' car failed...
...more than 50,000 yards of synthetic Ban-Lon-a silklike nylon fabric patented by Bancroft Division of Indian Head Inc. His clothes, which sell in the U.S. for $65 to $1,000, are worn by, among others, Christina Ford, Fleur Cowles, Audrey Hepburn, Betty Furness and Marella Agnelli, wife of the Fiat boss...
...result of De Gaulle's go-ahead, Bercot and Agnelli last week were hard at work trying to iron out details, such as what the "organism's" corporate name should be and where it should be head quartered (perhaps in Switzerland). Still, Bercot, for one, felt confident enough about the outcome to hail the agreement as a purely "European solution" to the threat of American industrial dominance on the Continent...
...share of a holding company that will control its new partner, Citroën. Most of the holding company's stock will come from France's tire-making Michelin family, which now owns over half of Citroën and which opened the original merger talks with Agnelli, an old friend of the family...
...same time, Fiat's Agnelli has never made a secret of his ambition to turn his highly successful company (1967 sales: $1.9 billion) into the first Europewide, European-owned automaker. He is convinced that such a firm will be necessary in the 1970s if the European auto industry is to weather American competition. He therefore let it be known that if he could not strike a bar gain with Citroën he would look elsewhere-perhaps toward West Germany's Volkswagen. Such a combine might so overwhelm France's entire auto industry that it would crumble...