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...Gianni" Agnelli (pronounced Johnny An-yell-ie) lives in the style of an ancient Florentine prince. He is probably Italy's richest man and heaviest taxpayer-and he is, as well, an articulate social critic with a healthy appetite for life. His wife, a Neapolitan princess, is a renowned beauty and an energetic volunteer social worker as well as a society leader. The Agnellis have a couple of palaces and several retreats in the mountains and on the Italian Riviera. They travel among them in their own jet, helicopter and yachts. They socialize with the Henry Fords, Jackie...

Author: /time Magazine | Title: Business: A SOCIETY TRANSFORMED BY INDUSTRY | 1/17/1969 | See Source »

...stoppages on only 34 days in the past six years. Fiat also controls Turin's La Stampa (circ. 500,000), which is probably Italy's best daily after the Corriere della Sera. It far outsells the Communist daily L'Unita among Turin's workers. Like Agnelli, the paper is undogmatic, progressive and slightly left-of-center on most issues...

Author: /time Magazine | Title: Business: A SOCIETY TRANSFORMED BY INDUSTRY | 1/17/1969 | See Source »

...giant that Gianni Agnelli operates last year had alltime-high sales of $2.1 billion. It turned out 1,750,000 cars as well as turbines, jet fighter planes, trucks, diesel engines and farm

Author: /time Magazine | Title: Business: A SOCIETY TRANSFORMED BY INDUSTRY | 1/17/1969 | See Source »

...government fails to meet the needs, he fears that voters may turn to the extreme left or right. Italian industry has had a renaissance because competition has forced it to look outward and adopt imaginative methods-and Agnelli believes that there is a lesson here for the government. "The trouble is that we compete with Detroit," he says, "but Rome doesn't have to compete with Washington." Industry has finally given Italy a modern economy. Now the job is to make the state and society fully modern...

Author: /time Magazine | Title: Business: A SOCIETY TRANSFORMED BY INDUSTRY | 1/17/1969 | See Source »

...Shipments abroad of Fiats, by far Italy's biggest export item, rose in 1968 from 398,000 cars to 535,000, worth $496 million. Even in Germany, home of the Volkswagen, 1 out of 13 cars is a Fiat. Sales to the U.S. have been relatively modest because Agnelli has concentrated on exports to Europe and has only recently begun a drive to market a broader range of bigger cars in America. Still, Fiat's U.S. sales doubled.in...

Author: /time Magazine | Title: Business: A SOCIETY TRANSFORMED BY INDUSTRY | 1/17/1969 | See Source »

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