Word: agnellis
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Fiat was created by the iron will of a flinty, ex-cavalry officer named Giovanni Agnelli, who helped found the company in 1899. Agnelli made Fiat's red racing cars famous at international meets, sometimes driving them himself. Born with a genius for command and a passion for work, Agnelli early saw the advantages of mass production and integration and began acquiring suppliers and outlets for his cars. So shrewdly did he choose that by 1927, when I.F.I, was formed to hold Fiat's investments (and solidify his control), he owned a diversified slice of the Italian economy...
With such help, Agnelli continued to expand Fiat in the '30s, entered World War II with the huge, new Fiat-Mirafiori auto plant. As one of Italy's biggest armament makers, Fiat was soon turning out everything from trucks to airplanes to machine guns...
...Black. Fiat plants were bombed repeatedly, with losses running to an estimated $40 million. When Agnelli died in 1945, it looked as if Fiat might never recover. But it was able to rebuild with the help of $46 million in U.S. loans. Then the Fiat union, a member of Communist-controlled C.G.I.L. ( Confederazione Generale Italiana di Lavoro), formed "councils of management" to run the plants, virtually took over. The councils soon found the job too tough to handle, and gradually they were forced to let brilliant, little (5 ft. i in.) Professor Vittorio Valletta, who had succeeded Agnelli, take charge...
...fifties ... get along very well except that he doesn't like the radio. When he comes home from work he has dinner, then settles down to read for the evening . . . never takes me any place, we have no company and I am really very lonely." Columnist Agnelli's advice: "Be thankful for a happy, contented and settled husband, and don't yearn for the moon...
...Hours a Day. In private, Mrs. Agnelli herself has solved a problem that often plagues her readers: how to keep a home and a job at the same time. She does it by working as long as 20 hours a day. Born in Manhattan, she went to Hunter College and studied journalism and psychology at Columbia. After marrying in 1929, she got a job editing Bell Syndicate's four-page tabloid for children called the "Sunshine Club." Later, she helped write an advice feature and did a turn as stamp columnist before becoming Dorothy...