Word: ago
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Dates: during 1940-1949
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Oklahoma!--This is the New York company in its first jaunt about the country since the show opened in New York five years ago. At the Opera House...
Gold in a Gadget. The Spectro-Chrome (TIME, June 2, 1947) soon became a million-dollar business for white-goateed, bespectacled Dinshah Pestanji Framji Ghadiali, born in Bombay 74 years ago and a naturalized U.S. citizen* since 1917. Since 1920 he has sold at least 10,000 memberships at $90 apiece (recently hiked to $100) in his "Spectro-Chrome Institute." Members got the machine, plus a "favorscope" which tells the best time for starting treatment; for $3.50 a year they could get up-to-date guidance from Ghadiali; for another $10, they could get new panes if the old ones...
...idea for PhotoMetric came to Booth while he was plowing his Pomfret (Conn.) farm. "I suddenly realized," said he, "that the clothing industry was plodding along with the same horse-&-buggy techniques of 50 years ago." The tradition of the industry forced retailers of ready-made suits to keep big inventories to supply only a small range of materials and sizes. In addition, alterations for the hard-to-fit customer cost retailers 6% of their gross. Why not work out a method to eliminate alterations? To Booth the answer was photography-in effect, an application of the Bertillon system...
...oilman right after old Bill Mellon's heart. An honor graduate of Harvard's business school, he left a teaching job there to join Standard Oil Co. (of Ohio) in 1928, was vice president in charge of production when Bill Mellon hired him a year ago. With Swensrud as chief administrative officer, Gulf is certain to continue on its big-spending Mellon way. As a starter, it will spend up to $20 million3 on development in the Middle East alone...
Four in One. Two brothers, Armand and Lucien Roux, both opticians, have spent 17 years at the process, working in their fifth-floor laboratory in a drab building on the Left Bank. Fortnight ago they invited famed Writer-Producer Marcel Pagnol to see some test shots. Greatly excited by what he saw, Pagnol (The Baker's Wife, The Welldigger's Daughter) asked to take some color shots of his own. They turned out so well that he decided to shelve the black-&-white film on Franz Schubert (La Belle Meuniere) which he had just finished, and shoot...