Word: aha
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Dates: during 1990-1999
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...friend of mine has a sister who is deaf and talks to herself in sign language, which takes the behavior into a new dimension. When I heard this, I thought, "Aha, there's proof of what I have been saying: talking to yourself is just a way of thinking things over, of processing ideas through articulation, a sort of audible shadowboxing. The deaf woman turns her brain waves into fast-forward hand dancing. Same thing." As a writer, I talk to myself in order to try out ideas--a rough draft recited to the pigeons--before writing them down...
...hatched as an M.B.A. project at Stanford, was straightforward. He figured that by importing shoes made in Japan, where labor was then cheap, he could undercut the dominant player, Adidas. At first he merely imported Japanese running shoes. Then Bowerman, in the kitchen one morning, had one of those Aha! ideas. He made an outsole by pouring a rubber compound into the waffle iron. The waffle trainer was born--and Nike was ready...
Indeed, the transformation has been such a success that it was the subject of a recent case study by the Harvard Business School. According to the study's co-author, Karen Wruck, the product that Landmark sells is "an abrupt or jarring change, like an 'aha'"--a "peculiar" one, certainly, but patently marketable. But Landmark, the study notes, has challenges ahead. It will have to gauge the effectiveness of its volunteers in expanding the business and weigh the need to raise outside capital. Perhaps, Wruck says, it will need to go public...
...mired in the Chinese-English conglomeration to be easily understood. The end sequence consists of swirling and complicated plot ideas, none properly explained (at least not in English). Although the punchline of the scene is suitably shocking and unexpected, it will elicit more of a "Huh?" than a satisfied "Aha...
...database in the bowels of 1600 Pennsylvania Avenue. Republicans tried to portray the computer system as an ominous Big Brother that harbored a Nixonian Enemies List. The Washington Times disclosed the existence of the "supersecret" computer system on its front page, next to an article about the FBI Fileflap. Aha! The White House really is keeping tabs on people like reporters, corporate executives and members of Congress. G.O.P. leaders pounced. John Boehner of Ohio, the fourth ranking Republican in the House, branded the system "an outrageous abuse of taxpayer funds." Other wags were eager to call it Datagate...