Word: aha
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Indeed, the transformation has been such a success that it was the subject of a recent case study by the Harvard Business School. According to the study's co-author, Karen Wruck, the product that Landmark sells is "an abrupt or jarring change, like an 'aha'"--a "peculiar" one, certainly, but patently marketable. But Landmark, the study notes, has challenges ahead. It will have to gauge the effectiveness of its volunteers in expanding the business and weigh the need to raise outside capital. Perhaps, Wruck says, it will need to go public...
...mired in the Chinese-English conglomeration to be easily understood. The end sequence consists of swirling and complicated plot ideas, none properly explained (at least not in English). Although the punchline of the scene is suitably shocking and unexpected, it will elicit more of a "Huh?" than a satisfied "Aha...
...database in the bowels of 1600 Pennsylvania Avenue. Republicans tried to portray the computer system as an ominous Big Brother that harbored a Nixonian Enemies List. The Washington Times disclosed the existence of the "supersecret" computer system on its front page, next to an article about the FBI Fileflap. Aha! The White House really is keeping tabs on people like reporters, corporate executives and members of Congress. G.O.P. leaders pounced. John Boehner of Ohio, the fourth ranking Republican in the House, branded the system "an outrageous abuse of taxpayer funds." Other wags were eager to call it Datagate...
...Oklahoma bombing, Snell was executed in Arkansas for the 1983 killing of a pawnbroker he mistakenly believed to be Jewish. In the early 1980s Snell and some associates conspired to blow up the Murrah building. His last words before his death were, "Look over your shoulder; justice is coming." Aha! says Jones. "Why would Snell think that unless he knew? One hypothesis is that a group of people decided to give the old man a going-away gift. Just blow up the building that he had wanted to blow...
When not working an AHA, Coatsworth is also the director of Harvard's new Latin American Center, which he says has three primary goals...