Word: aiello
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Dates: during 2000-2009
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Even with full disclosure, paid tweets carry risks for brands. If it's clear that a company is paying a Twitter user to put in a good word for them, will the message ring true - or reek of desperation? "Oh no," says Tom Aiello, spokesman for Sears Holdings Corp., Kmart's parent company. "A lot of brands have had successful campaigns go through the paid side." Still, brand strategists recommend that companies tread into the Twittersphere lightly. Real word of mouth is much more valuable. "I have urged clients to be very cautious about pay-to-say on Twitter," says...
After failing to convert its first power play, the Crimson regained momentum momentarily following a penalty against BC’s Anthony Aiello. Just ten seconds after Aiello entered the box, freshman forward Michael Biega bounced a shot off of BC goalie John Muse and into the net, following assists from junior forward Brian McCafferty and Michael’s older brother, sophomore defenseman Alex Biega...
Although Harvard may have been out of the game, players continued fighting with both their sticks and fists. The players’ frustration culminated halfway through the third period when a heated fight broke out between sophomore forward Chad Morin and the Eagles’ Aiello. Both were ejected...
...second, and 18 in the third, for a total of 76 penalty minutes between the two teams. Frustration seemed to play a major role in the escalation of penalties, as a series of fights in the third period saw sophomore Chad Morin and BC’s Anthony Aiello sent off the ice with 10-minute game misconducts. “I think the refs were trying to make sure that things didn’t get out of hand,” MacDonald said. “Obviously, in a game like that there are a lot of emotions...
Junior Joanna Lee won the 200 breaststroke before Penn’s Jessica Aiello finally touched the wall first in the 500 freestyle, giving Penn its only first-place finish...