Word: aim
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...proposed reforms aim, too, to tackle what many consider the CAP's most egregious element: the generous flow of aid to the largest farms and the wealthiest landowners. While most of the CAP budget is dispersed as direct aid to farmers, most of that goes to the largest farmers. Another large chunk goes toward other CAP schemes such as export refunds to large companies, storage outlays and payments to slaughterhouses to offset costs of measures to eradicate BSE, or Mad Cow Disease...
There's no surer sign of a fading soap opera than a lurid plot twist. Unlike their glossy American counterparts, British soaps like the long-running, top-rated EastEnders traditionally aim for stolid social realism, depicting ordinary folk pursuing humdrum lives. Now, though, dwindling audiences are spurring EastEnders' producers to unleash implausible killers and gothic disasters on their workaday protagonists. In a recent plotline, a character was taken hostage by his deranged stepson and saw his wife shot as she came to his rescue...
Thompson's new plan reduces staffing (23,000 before the new round of cuts) and budgets but leaves the range of activities pretty much intact. There's a constant tension between the BBC's aim of making what Byford calls "brilliant, outstanding, special, standout content" and the need to justify its existence by attracting mass audiences, which, as Fox Television has proved, tend to gather at the bottom of the taste pyramid. Consider the huge popularity of reality TV, which is cheap to produce and capable of provoking controversy that hooks big audiences. Controversy is, of course, hard to control...
...which treatments are judged to offer the greatest potential for profit. Senior vice president for business development Paul Sekhri, who helped pick these areas by going systematically through some 980 categories of ailments, says Vasella took a keen interest in how they were chosen. But while Vasella has taken aim at larger markets, he has ensured that more specialized products, such as ophthalmologic drugs, are not neglected. If there is enough of an unmet medical need, they too can be enormously profitable. David Epstein, head of Novartis' oncology unit, observes that a drug that works well on a limited population...
...Shortly after Harvard killed a penalty in the third, senior forward Paul Dufault’s goal fired up the Crimson’s teammates and fans alike with 10 minutes left on the clock. Dufault secured a loose puck, eluded a defenseman at the boards, and took aim at Union goaltender Corey Milan, knocking in Harvard’s third goal of the game.With the momentum again in the Crimon’s favor, Harvard’s fourth goal was tallied despite freshman Matt McCollem sitting in the penalty box. Taking a pass from sophomore blueliner Alex Biega...