Word: aim
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Whichever box wins, advertisers are hatching ways to fight rampant ad zapping. One solution: make spots more entertaining, as research shows that even PVR users are likely to watch a commercial they find amusing. Advertisers aim to exploit data about which shows and spots viewers are skipping and which they're watching (since the technology can track one's TV habits), and they plan to use that knowledge to send ads, infomercials and special deals targeted to a household's income and interests. TiVo has sent its subscribers promos from Lexus and Best Buy, and this month they will...
...first-years, we began trading AOL Instant Messenger screen names. A few at first. Not everyone knew what AIM was, but the instant messaging playing field was being readied for what later culminated in a huge battle between the world’s largest software giants—Microsoft and AOL Time-Warner. At college, AOL won that battle. And AIM changed the way we deal with one another...
...list goes on, and so does the obsession. According to AOL, high school and college students make up the majority of AIM users, and 1.25 billion instant messages are sent each day through AOL. Graduation farewell e-mails provide far more than just mailing addresses. Along with the expected @post e-mail addresses, we’re also trading screen names. E-mail presents the option of communication, but instant messaging encourages it. If for no other reason than this, we’re bound to be the most in-touch Harvard alumni...
...AIM is just one piece in the puzzle that redefined our communication habits. Our first year at Harvard saw many people purchase cell phones, too. When we arrived, not having a cell phone wasn’t out of the ordinary. Today, a student without a cell phone is an island without a bridge. (And no man is an island...
Many say that they don’t want their neighborhood to become a “science city,” and they aim to keep development at a minimum in their neck of the woods—and they, like many other Cambridge activists, often ask why Harvard doesn’t just put its projects in Allston...