Word: aimed
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Dates: during 1960-1969
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...National Observer is obviously taking dead aim at the "family" market. On its first front page, for instance, the Observer ran a great big rocket picture for Junior, a story about a tough general and guerilla warfare for Dad, a fashion article for Mom and Sis, and a piece on what's happening to city churches for dear old Grandma...
...largest failure of the National Observer is that it has not its own stated aim. Its opening editorial says, ". . . there are times when everyone feels inundated with news. What is hard to find in the is understanding. . . . The problem of most readers is to find their way through the sheer bulk. . . . In a weekly newspaper the news does not come in bits and pieces. . . . This time to sift the news, to put it in perspective, to present it in a manageable package, has always been the great advantage of the weekly paper...
...compete with a baroque painting of Venus and the Graces, sat three graces from Africa, attired in tribal costumes of lion and monkey skins. Together with 62 other delegates from Kenya and ten British officials, the chiefs were attending what was already billed as "the last-chance" conference. Its aim: to prepare the way for Kenya's independence...
...unexpected quarter: the labor union whose formation U.S. officials encouraged as a measure to introduce democracy to Japan's industry. Time after time, delegations of Matsushita workers trooped to Tokyo to tell the occupation authorities that their boss was a non-zaibatsti poor boy, a benevolent employer, whose aim was a better life for the masses. After three years of appeals, Matsushita's name was finally taken off the purge list and his company spared the enforced "deconcentration" that hit other giant firms. Still, the hard times forced him to lop off 30 subsidiaries and reduce his staff...
...Western League seem to us to be on the wrong track, involving generally the heavy recruiting of Canadian players, the use of athletic scholarships, and what appears to be an intensive effort to develop a big-time, commercially successful sport. . . These circumstances, pressing college sports on toward commercialism in aim and professionalism in spirit, are quite precisely the circumstances that the Ivy League colleges have banded together to avoid...