Word: aims
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...Logan, which Renault builds in Romania and Russia and which costs as little as $7,200 - about 40% less than rival sedans - quickly took off in wealthier Western Europe as well. The car now sells in more than 50 countries and Renault is struggling to meet demand. "Our aim is to produce the most affordable car in its segment, and because we're doing that well, we're starting to see more affluent buyers and families buying Logans as their second and third cars," says Sylvain Bilaine, managing director of Renault India, where the model launched earlier this year...
Banuestra is one of the new breed of financial-service providers--which now include Wal-Mart--that aim to marry the convenience of a check casher with the relative security of a bank. By offering lower basic check-cashing fees along with debit cards and reasonably priced consumer loans, these businesses hope to pocket a chunk of the more than $10 billion in fees that check cashers, payday loaners and pawn shops collect each year. Long ignored by traditional financial institutions, the unbanked get their modest earnings shaved even thinner by the high fees they pay simply to cash their...
Harvard students tend to celebrate diversity. For ten months of the year, we live in the most colorful place on earth: a campus wallpapered with advertisements for events that venerate difference, planned by groups that define their membership along ethnic, religious, or cultural lines, and whose shared aim is to promote “intercultural and race relations...
...main responsibility for Yan "Klara" Haimei, Qianjiang's chief in Pesaro, is to watch Benelli's balance sheet, leaving design and production in the hands of the Italians. Both the Chinese and Italian managers emphasize that the aim is to boost the Italian brand while improving the performance of the smaller and simpler Chinese scooters. It's a question of knowing your markets. The 500cc motorcycles popular with European and American riders are not even permitted on Chinese roads. Says Marconi: "In China they've produced the same scooter for the past 20 years." Marconi says the equation...
WHAT TO THINK The rules seem ridiculous, but they aim to prevent the exiled Dalai Lama, 72, from helping identify newly reincarnated Buddhas, allowing China to handpick people loyal to Beijing...