Word: aims
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...While most businesses worship at the altar of youth, Saga realized early on that there's often more money to be made from the mature. Marketers have traditionally shunned older consumers, preferring to aim their pitches at a younger audience it hopes to groom into lifelong customers. But Tim Bull, Saga's group marketing director, says mature consumers are just as eager to buy as youngsters, though they are savvier and more discerning. They are also richer - much richer. "They control 80% of the nation's wealth and they're very happy to spend it," says Fiona Hought, managing director...
...suspect that Obama's aim is to rebuild the bonfire of Howard Dean's grass-roots campaign, minus the scream. But raging infernos don't just happen. First comes courage. Dean never would have had his bonfire if he hadn't opposed the invasion of Iraq in clear, plain, inspiring English. Even then, Dean had trouble stoking the fire: the campaign was failing long before his fatal Iowa mating call. It had become a campaign cult, too enamored with itself, with too much blabber about the money being raised on the Web and not enough about issues other than Iraq...
...cultural change at Harvard. For too long, we have considered evaluation an event. This includes the semi-annual CUE evaluations but also extends to the intelligence reports submitted by committees and task forces on structural improvements that Harvard should implement. While these large undertakings are incredibly valuable, they largely aim at invoking change beyond the immediate future. It is time that we supplement the community event of evaluation with a regular community practice capable of addressing concerns and flaws at once. By making evaluation commonplace, the teaching hotline will temper sensitivity to constructive criticism and encourage the profusion...
...rather unromantic place—the lab. Their romance sparked during McLean’s sophomore fall while working in the Cognitive Evolution lab. “He saw me in lab meetings and thought I was cute and so stalked me on Facebook and AIM until I agreed to a meeting,” McLean writes in an e-mail. “We’ve been together ever since, despite the fact that my hair smelled like marmosets for about the first six months of our relationship.”Boyko proposed to McLean on Virginia Beach...
...Waraday, the January tour took three Jewish and one Arab stand-up comedians to Tel Aviv and three Jerusalem venues, one of them a synagogue. They never made it into the Palestinian territories; two of the comics hold Israeli passports and are banned from travel there. The tour's aim, says Hanania, was to show that "If we can laugh together, we can live together...