Word: aintitcool
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Dates: during 2001-2001
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...review product by the same film studios they might hope to interest in their scripts. In her recent rave review of Francis Coppola's Apocalypse Now Redux, the Flick Filosopher even mentions having shopped a script unsuccessfully to Coppola's company. Drew McWeeny, an aspiring screenwriter who reviews for AintItCool as "Moriarty," insists that although he too is trying to sell the studios his work, "I'm not going to sugarcoat my reviews" of studio releases. All the same, conflict-of-interest rules and editors to enforce them provide safeguards so that readers don't have to rely...
Meanwhile, though the studios don't own up to the practice, they are frequently suspected of stuffing Internet review sites with raves for their own product that are written by publicists disguised as regular filmgoers. AintItCool founder Harry Knowles says he often filters out reviews from anonymous e-mail accounts, like Yahoo!, because those can so easily disguise studio shills. "Generally, you'll see those reviews come in response to a negative review," he says. "A day later you'll see a review that can't allow itself to be negative in any way possible. There's a fakeness...
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