Word: air
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Dates: during 1930-1939
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...Garden City of the Future" with terraced walls exposed to a maximum of air and sunlight is shown in an exhibit in Robinson Hall here. The work is accomplished by Marcel Breuer, young European modernist, who has just completed his first year as research associate in the Graduate School of Design...
...basis of 13-week periods and continuing contracts hang over from prosperous times into depression months. Radio's big first quarter this year was swelled with much of this continuing business, and it contributed mightily to the handsome gross totals. But the rush to return to the air during the fourth quarter involves another factor. All parts of network-radio's day do not provide the same audience pulling power. To reach the largest and most varied audience, advertisers consider evening time the best, favor most strongly the hour between...
...sponsors. But President William Samuel Paley was once a sponsor himself, became interested in radio when he used it to boost sales of the La Palina cigars his father manufactured. In 1928 he bought himself CBS, built up its station membership until he now controls some 1,600 air hours a day. He sells a goodly slice of these 1,600 hours, but has by no means all for sale. Deductions must be made for: 1) Time differences across the continent. 2) Time given to sustaining programs like the New York Philharmonic-Symphony's Sunday afternoon concerts. 3) Time...
...help from the networks. Nevertheless, President Paley is still very much in show business. About five-eighths of Columbia's time is sustaining, must be filled with free shows. CBS prides itself on its dramatic workshop, its spot-news coverage and particularly on the American School of the Air, its new adult education campaign...
...kinds of people give Hollywood the air, but seldom cinemactors. Once in a while a Frances Farmer or Sylvia Sidney has sneaked away to Broadway, without shutting the studio door behind her. But last week Cinemactor Franchot Tone (Three Comrades, They Gave Him a Gun) loudly announced that he was through with "the long hours, the boredom and all the rest" of Hollywood, was going back to Broadway...