Word: airbus
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Dates: during 2000-2009
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...expected to account for less than half the company's overall sales. Boeing makes six aircraft models, but airlines these days buy only two of them--the short-range 737 and the long-haul 777. Worse yet, this will probably be the first year that European rival Airbus delivers more airplanes than Boeing. The order book doesn't look much better: Airbus has won an estimated $26 billion worth of orders this year, in contrast to Boeing's $10 billion...
...bean counters will love. It's a subsonic fuel-efficient jet the company rather inelegantly calls the 7E7. The 7E7, a midsize, 200-seat aircraft that is designed to fly so-called point-to-point routes nonstop, stands in stark contrast to the massive, 555-seat double-decker Airbus A380 that will probably keep to traditional hub-and-spoke networks when it starts flying commercially...
...aircraft to the governments of Brazil, Greece and Mexico.) Then more news: discount carrier JetBlue Airways ordered 100 Embraer regional jets for $3 billion. The deal was especially notable because JetBlue had earlier espoused the maintenance and training efficiencies of using only one type of plane--one made by Airbus...
...officials. Bombardier - which owns Learjet, the world's most famous business-jet maker, and Global, a line of larger craft costing as much as $44 million - had competed for that contract. Bombardier, while proud of its status as the world's third largest aircraftmaker (after Boeing and Airbus), is feeling more and more like Goliath to Embraer's David. Under new CEO Paul Tellier, a proven cost cutter, Bombardier Inc., the parent company of Bombardier Aerospace, is paring down its operations to become nimbler and more focused on its core businesses, making trains and planes. "Rigor and consolidation...
...Both Bombardier and Embraer are gambling big money on ever larger regional jets. New 90-plus-seat models, the Bombardier CRJ900 (rolled out in January) and the Embraer ERJ190 (expected next year), cost each firm nearly $1 billion to develop, but might face competition from Boeing's and Airbus' smallest models. Bombardier and Embraer are also beefing up international operations, especially in jet-hungry China. Embraer last year launched a $25 million joint venture to build 50-seaters in China for that market. Bombardier is in negotiations with Chinese partners to build 70- and 90-seat jets. The fates...