Word: airbus
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...long? The two companies enjoy one of the more entertaining rivalries in business, never passing on an opportunity to slag each other's products. While many clients think the 787 is the best solution for the increasing demand in the point-to-point market, for instance, Airbus knocks the 787-8 as too small. Tinseth says Boeing initially wanted to make the 787 larger, but airlines talked the company out of it, trading size for range, so the new aircraft could replace the 767s in their fleets. "We still believe there's a market for big airplanes. It's just...
...Airbus' counterstroke to the Dreamliner is a bigger (average 314 seats), more technologically advanced, fuel-efficient A350, an "Xtra Wide-Body" plane planned for rollout in 2013. The goal is to compete with the Dreamliner for new business while rendering the economics of Boeing's transoceanic 777 obsolete. Boeing is already headed for a larger plane, the 787-10, a potential 320-seater, primarily because of demand from airlines like Dubai-based Emirates and Australia's Qantas Airways...
...Airbus, the message of Boeing's 787-10 is clear: "The fact that the airplane is on the drawing board today is an accolade to the competitive threat from the A350-1000," says Chris Jones, vice president of marketing for Airbus. Qantas has placed 65 firm orders for the 787 and has the option of 20 more. But an Emirates spokeswoman says the airline is still undecided over the 787 or the A350. Emirates is the largest purchaser of the A380, at 55 orders...
...They will figure it out, but we will be five and six years into knowing what we know and be that much better at it." And the 47-strong customer base that Boeing has for the 787 shows validation of the company's vision and its intent to dislodge Airbus' grip on the medium-range market. Boeing is trying to make the 787 easier to buy too. It offers airlines the choice of two engines, made by either GE or Rolls-Royce. Airbus offers only a customized Rolls-Royce Trent engine because the engines GE offered to A350 customers...
...spacing between rollouts of its 787 models also gives Boeing a slight advantage. Boeing plans to have about two to three years between its 787-8, 787-9 and 787-10, in order to have time to work out any bugs that might arise during test flights. But Airbus will have only one year between its 350-900, 350-800 and 350-1000 launches, meaning it has to be closer to flawless, a status it clearly hasn't reached with the A380...