Word: airbus
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...suitors seeking the dowry of a fabled heiress, the major planemakers for months have been courting United Airlines. Salesmen from Lockheed, McDonnell Douglas, Boeing-each carrying special pleas and promises-swarmed to the company's Chicago headquarters. There was also a fascinating newcomer on the scene, the European Airbus consortium. Reason for the wooing: United, the free world's largest airline, was preparing to place the first big order for the new generation of supersophisticated jetliners on whose fleet wings air travelers will fly into the 21st century...
...first time ever, the U.S.'s dominance of civil aviation is being seriously challenged by European governments, which are pressing their state-owned airlines to buy jets made by their own industries. Until the United purchase of the 767, the U.S. had no viable competitor to the European Airbus, at present the only wide-bodied, twin-engine jetliner with short-to-medium range...
...1960s. Pan American World Airways ordered $500 million worth of wide-bodied L-1011-500 TriStars from California's Lockheed Corp. Eastern Airlines handed the Europeans an important victory over U.S. planemakers by closing a $778 million package deal to buy 19 A300-B4 minijumbos from Airbus Industrie, a French-German-Spanish consortium. That will be the biggest U.S. purchase of European aircraft ever...
...orders brought delight to beautiful downtown Burbank, Lockheed's headquarters, and to Airbus Industrie's offices in cities across Europe. At Lockheed, which almost went bankrupt a few years ago, partly because of long production delays and lagging sales of the TriStar, happy executives called the Pan Am order for a dozen planes, plus an option for 14 more in the mid-1980s, the "order of the century." Johnson's Bakery, near Lockheed's offices, whipped up a cake with an icing decoration of a high-flying TriStar. Nora Winant, secretary to Richard Taylor, Lockheed...
...Europe, the response was more restrained, even though Airbus Industrie had pushed so hard for the sale to Eastern that it lent the airline four A300s to test on some of its U.S. runs. Sniffed Jochen Eichen of Deutsche Airbus G.M.B.H., the German wedge of the Airbus Industrie polyglot: "The sale to Eastern does not mean life or death for the Airbus. All it means is that the operation may become profitable more quickly...