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...Welcome aboard JetBlue Flight 888. There are four lavatories aboard our Airbus A320, and a $1 service fee to use them. Correct change is always appreciated." No, it hasn't come to that yet. But JetBlue, an airline initially known for its innovative service and comfy planes, has taken the current mania for bolt-on fees to a new altitude by imposing a $7 charge for a pillow-and-blanket set. JetBlue played up the hygiene side of it: the sleep set, which you get to keep, "blocks all micro-toxins larger than one micron in size, such as dust...

Author: /time Magazine | Title: Flying the Cut-Rate Skies | 8/6/2008 | See Source »

...unusual step for a company that doesn't have much contact with normal consumers. Dassault is an industry leader in powerful modeling software, used by aerospace and automotive engineers to design parts and products. Its clients include Boeing, Airbus, Daimler and Ferrari. "Its core markets are fairly static. What it's trying to do is broaden its reach and find new markets," says Adam Shepherd, an analyst with investment bank Dresdner Kleinwort. In recent years Dassault has successfully branched out to many other industries, including fashion and consumer electronics. Cutting-edge architect Frank Gehry uses Dassault software to model...

Author: /time Magazine | Title: 3D Comes to Web 2.0 | 5/13/2008 | See Source »

...While this may seem beneficial for the European Union (EU), such a strong euro is not in the region’s best interest. Just as high prices may lead a backpacker to choose to venture elsewhere this summer, airlines considering Airbus planes and bankers wondering about BMW coupes and Château Lafite Rothschild wines may think twice before purchasing. In fact, Airbus’s parent company European Aeronautic Defence and Space Company announced this week its flagship plane, the A380, will cost five million dollars more starting next month, for it has always been quoted in American...

Author: By Pierpaolo Barbieri | Title: Stay the Course | 4/23/2008 | See Source »

Virgin America's minimalist approach extends much farther than the cabin door, to what CEO David Cush calls its "operating and complexity costs." The airline is flying newer, more fuel-efficient planes and only Airbus models, to simplify maintenance, which it outsources. It flies only point to point, on high-traffic routes that it expects will be profitable. This streamlining allows Virgin America to introduce itself to American flyers with ultra-low fares, which its competitors are scrambling to match after losing a two-year regulatory battle to keep Virgin America out of the U.S. The airline will raise prices...

Author: /time Magazine | Title: Richard Branson's Flight Plan | 4/17/2008 | See Source »

...first sign of change comes when I board the Royal Jordanian Airlines flight from Amman. It's an Airbus A320, and that is good news. It means the flight will not end with the heart-stopping corkscrew landing that characterized all my previous arrivals in smaller, more nimble aircraft. If Royal Jordanian is willing to use a large jetliner, it can only mean that the likelihood of a missile attack has greatly diminished...

Author: /time Magazine | Title: Looking for the New Baghdad | 4/3/2008 | See Source »

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