Word: airbuses
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Dates: during 1970-1979
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...1960s. Pan American World Airways ordered $500 million worth of wide-bodied L-1011-500 TriStars from California's Lockheed Corp. Eastern Airlines handed the Europeans an important victory over U.S. planemakers by closing a $778 million package deal to buy 19 A300-B4 minijumbos from Airbus Industrie, a French-German-Spanish consortium. That will be the biggest U.S. purchase of European aircraft ever...
...orders brought delight to beautiful downtown Burbank, Lockheed's headquarters, and to Airbus Industrie's offices in cities across Europe. At Lockheed, which almost went bankrupt a few years ago, partly because of long production delays and lagging sales of the TriStar, happy executives called the Pan Am order for a dozen planes, plus an option for 14 more in the mid-1980s, the "order of the century." Johnson's Bakery, near Lockheed's offices, whipped up a cake with an icing decoration of a high-flying TriStar. Nora Winant, secretary to Richard Taylor, Lockheed...
Boeing's plane will face tough competition for some $50 billion in aircraft orders expected in the 1980s. The fuel-efficient, 229-seat Airbus, made by a French-German-Spanish consortium, will be a strong challenger. Neither McDonnell Douglas nor Lockheed has yet announced new high-technology planes. Instead, they will offer modernized versions of the DC-10 and L-1011. Boeing is gambling big that the airlines will prefer an all-new plane that will still be flying, and coming out in up-to-date versions of its own, in the year...
...seniors graduate from Harvard College, trampling and tearing up the carefully and expensively manicured lawns of Harvard Yard in the process. In his Commencement Address, Freddie Laker comments, "The line for the airbus forms right behind the Phi Beta Kappa procession." Honorary degrees are awarded to John Travolta, Nona Hendryx, Alex Haley, Jann Wenner, Larry Flynt, and Jack Ford. The highlight of the ceremony is a stand-off duel between the clam serving as Mayor of Cambridge and the "rootless" Yale Bladderball...
Boeing, McDonnell Douglas and Lockheed, which have long considered the U.S. plane market their own, have reacted to this new European threat by bad-mouthing the Airbus as ill suited to the needs of U.S. airlines. Despite its size, the Airbus is basically a medium-range jet, and American planemakers contend that there are no routes in the U.S. where traffic would be heavy enough to fill a profitable percentage of its seats consistently. Eastern seems willing to take the gamble, however, and U.S. planemakers are apparently afraid that other European jets may eventually follow the Airbus into the American...