Word: airbuses
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TIME: So, why did Airbus recently announce it would probably also build a smaller airplane to compete with the 787, Boeing's one new airplane...
STONECIPHER: At first Airbus dismissed the 787 as a copy of one of their planes. Then they said they would improve that plane. But now Airbus knows that a medium-size, efficient new airplane like the 787 is where there will be a big market. So they had to respond to us. We just want them to respond without the benefit of launch...
Boeing CEO Harry Stonecipher spent last Christmas at his St. Petersburg, Fla., home. He wasn't happy about that. Angered because key airlines like AirAsia and Air Berlin were buying rival Airbus planes, all too aware that the European manufacturer would soon be rolling out its new 555-seat, double-decker A380 jumbo liner, Stonecipher had told his salespeople he would travel anywhere in the world, even on Christmas Day, if he was needed to close a deal. Yet no one called. "The whole idea is that I will go anywhere for them," he says...
Stonecipher stayed home last month too when five European leaders, 12 airline CEOs, scores of journalists and more than 5,000 invited guests gathered at Airbus headquarters in Toulouse, France, to celebrate the unveiling of the A380, which cost $12 billion to launch. The roll-out of the world's largest passenger plane is a powerful symbol of the coming of age of 35-year-old Airbus and underscores that the world's two major commercial-airplane makers--Airbus and Boeing--are at each other's throats as never before. Although the U.S. government and the European Union reached...
...created by Bill Boeing from modest beginnings in a Seattle barn. Although its 156,000 workers produce thousands of products, from Internet equipment to satellites, the Boeing name has always meant aircraft. Yet for the second straight year, the $50 billion firm, based in Chicago, has been outsold by Airbus. In 2004 Boeing saw its market share fall to 43%, from 67% just five years...