Word: airflow
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...Airflow model, with a more recognizable radiator, continues. An Airstream Chrysler, which is mostly a compromise between the former and the ordinary car, is also available. Both are said to have easier steering, greater roominess, and a more silent transmission. Both models have a now device for easier shifting...
...signed advertisement, ''We have not learned how to build a better one." Major improvements are in line and ride. Bodies are heavily streamlined, tires are bigger, hood louvers are set in a horizontal line. Like many another motormaker who learned from Walter P. Chrysler's Airflow models of last year Mr. Ford moved his engine forward about 8 in. over the front axle, thus equalizing the distribution of weight. In addition he lengthened the old transverse springs, mounted them ahead of the front axle and behind the rear axle, stretching the spring base...
...type that was too advanced for its public. And it is probably small comfort to Walter P. Chrysler that more than half the industry has copied the engineering change his radical body made possible-engines forward over the front axle. Not all of Mr. Chrysler's cars were Airflows but investment in dies and tools was enormous. So this year he continued the Airflow but added a more conventional Airstream. The Imperial and Custom Imperial have overdrive as standard equipment...
...Soto was an even bigger Chrysler headache in 1934, for all models were Airflow. And De Soto's sales dropped from 20,000 in 1933 to about 11,000 last year. From an engineering standpoint the car was a triumph but people were suspicious of an automobile which looked the same from both ends. This year De Soto also has an Airstream in addition to a modified Airflow...
Dodge and Plymouth (see p. 59) were Mr. Chrysler's only reservations when he signed on last year's streamline. This year's Dodge is still conservatively modeled but Airflow lessons in comfort and ride have been applied. Independent wheel suspension was dropped but the motor was moved forward and the front spring softened...