Word: airfreighted
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...humor and an apparently limitless imagination. He is the leading practitioner of what the trade calls the indirect sell: the product is visible and so is the pitch, but the commercial zings across chiefly because it is entertaining and refuses to take itself seriously. To dramatize Braniff Airways' airfreight division, Zieff shows a man crated and shipped by air, arriving at his destination with not a hair out of place. For Whirlpool household appliances, he marches a repairman into a rainswept courtyard where a Gestapo-type supervisor charges him with neglecting his customers and then strips the company emblems...