Word: airing
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Dates: during 1990-1999
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...first, and paddled straight for it. As he reached the crest, Knox smoothly swiveled, stood up on his board and started sliding down a slick expanse of water as steep as a cliff. Somehow he stayed in control, even though he flew 6 or 7 ft. through the air so that, for a split second, he was free-falling. Exclaimed Knox, who's from Carlsbad, Calif.: "It was like the best roller-coaster ride you could ever imagine...
...Africa you think you know. The usual images are painted in the darkest colors. At the end of the 20th century, we are repeatedly reminded, Africa is a nightmarish world where chaos reigns. Nothing works. Poverty and corruption rule. War, famine and pestilence pay repeated calls. The land, air, water are raped, fouled, polluted. Chronic instability gives way to lifelong dictatorship. Every nation's hand is out, begging aid from distrustful donors. Endlessly disappointed, 740 million people sink into hopelessness...
...brown-shoe phenomenon. Teens and young adults, the core shoe buyers, haven't forsaken their hightops. The new Air Jordan XIIIs are a hit. But kids have extended their shoe buying over a wider range of styles: Vans, Airwalks, Skechers and Lugz for the skateboard dudes and the hip-hop crowd; outdoor brands such as Timberland for everyone. Reebok estimates that 15% to 20% of the sneaker business went brown last year...
Nike is banking on a new line known as Alpha to turn the U.S. business around starting late this year. A coordinated line of shoes, apparel and equipment (including watches and eyewear), Alpha represents a tripling of its R.-and-D. investment since 1995. In shoes, Nike is spreading air around, moving the cushioning from the heel through the midsole. It promises a form-fitting heel, more flexibility and reduced weight of shoes in all the categories...
Then came Michael Jordan. Knight signed the great Zeus of hoops in 1984, or a couple of hundred million Airs ago. Although Jordan too has been scorched by some criticism about the high price of sneakers, he remains an all-world marketer. He recently turned a nationally televised game into a two-hour Nike commercial by donning a 14-year-old pair of Air Jordans for his "last" appearance at Madison Square Garden. Then he tortured the New York Knicks for 42 points...