Word: airings
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Dates: during 1930-1939
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...air raid shelter available for Elizabeth Arden clients. . . . Rest is no longer assured but -[modern woman] must guard against tired nerves which bring new lines to her face...
...Here's a fashion for night air raid warning . . . zip-fastened, one-piece suit . . . expanding pocket will hold a torch and compact, first-aid case . . . gas mask container is waterproof" (Debenham & Freebody...
...several other necessities of war-necessities that are life savers instead of life takers. Among them are: Pharmaceuticals (big makers: Parke, Davis & Co., Abbott Laboratories), surgical dressings (big makers: Johnson & Johnson, the Kendall Co.), gas masks (big maker: Mine Safety Appliances Co.),parachutes (world's biggest maker: Irving Air Chute...
Last year Irving Air Chute had net sales of $1,928,400 (retail cost of parachutes: $180 to $300) and netted $398,321. After that record year's business it still had a record backlog of $1,000,000 in unfilled orders. Last week its backlog was a secret but the litter of cablegrams and war orders on the desk of its pink-cheeked, spectacled President George Waite was evidence that last year's sales and Jan. 1's backlog were marks that had long since been erased by the incoming tide...
Today, no U. S. military or naval airman may go aloft without a parachute and the same rule is generally observed in Europe's air forces. Last year, while the world was busy at rearmament it spent generously on parachutes because a pilot is a fighting asset well worth saving even if his plane is lost. Now the world wants more chutes than ever, for war means wear, tear and crashes-high mortality for life savers...