Word: airings
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Dates: during 1940-1949
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When he played master of ceremonies on a quiz show last season, Groucho Marx worked a radio wonder by winning the prized Peabody Award as the best comedian on the air. This week he worked another one. After Variety had reported that giveaways are giving way to "entertainment without the gimmicks," Groucho sold his radio giveaway, You Bet Your Life (Wed. 9 p.m. E.S.T., CBS), to a new sponsor (De Soto) for five years starting...
After the breakup of the stage & screen team of the Marx Brothers (The Coconuts, Animal Crackers, A Night at the Opera), Groucho was on & off radio for ten years before anyone found him particularly funny on the air. Then Producer John Guedel saw him ad lib for ten minutes on a network show when Bob Hope accidentally dropped his script. Shortly thereafter Guedel put Groucho into You Bet Your Life. He still has some qualms: "Having Groucho as emcee of a quiz show is like using a Cadillac to haul coal...
...Groucho likes it fine. "In the old days they almost threw me off the air if I deviated from the script," he says. "I had to sign a written pledge that I would read only what was before me. But now I'm doing what comes naturally. It's like stealing money [$3,000 a week] to get paid for this...
Theatre Guild on the Air (Sun. 8:30 p.m., NBC). Tyrone Power in The Traitor...
Tokyo Joe (Columbia) is a seedy melodrama jerry-built from bits & pieces of half a dozen old Humphrey Bogart thrillers. The movie's weary, grey air is due to its stolid dependence on what has become a Bogart stencil; as a scowling rebel who just wants to be left alone by laws, red tape and good works, half-villain Hero Bogart is repeatedly maneuvered by his better nature into warring against evil. In his recent Key Largo, the malevolent-browed hero blocked the return of Capone-style gangsterism to the U.S., and in the soon-to-be-released Chain...