Word: airlinese
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Dates: during 1970-1979
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Daniel Lavette was born to chase the promise of America. He entered the world on the floor of a cold and drafty boxcar rattling across the continent of North America in January, 1889. His parents, penniless immigrants, were traveling to San Francisco, where the Atchison Railroad had promised his father...
A $236 a round trip, the flights are the cheapest to wing over the Atlantic since the days of student and youth-fare discounts in the early 1970s. Freddie Laker, the British aviation innovator, finally got his New York-London Skytrain shuttle off the ground last week, after 6% years...
That was how it began; where will it all end? The lower fares, whether profitable or not, will remain in effect for a while-if for no other reason than that the U.S. Civil Aeronautics Board has approved them for varied experimental periods. Indeed, bargain fares between New York and...
In any case, now that New York-London fares are down, consumer pressure is building up on both sides of the Atlantic for bargain prices on other routes. The CAB has let it be known that it will approve almost any low-fare offer. Says one CAB official: "The doors...
Such quarrels over names may seem frivolous to casual consumers-that is, nearly everyone. But they are no laughing matter for companies that must constantly battle to protect their valuable turf in trademarks or risk losing them without compensation. Xerox, for example, spends some $100,000 a year for ads...