Word: airlinese
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So airlines are trying to patch together closer alliances through investment or gain strength through mergers. Lufthansa recently bought a 19% stake in JetBlue, hoping to take advantage of JetBlue's strong presence in New York City to expand its reach with U.S. passengers. On April 14, Delta and Northwest...
Virgin's airlines operate more like a loose regional federation, connected by the Virgin brand (an extension of Branson's lighthearted persona in a red-and-purple color scheme) but otherwise owned and operated independently. Each has its own business model--different services for different customers in a different set...
The precisely calculated risk he is taking on those fares, 15% less than competitors, is the only kind Branson, 57, has ever really taken. His autobiography reads like an adventurer's litany of near misses and narrow escapes from hot-air balloon crashes, storms at sea and unruly lovers. But...
He starts small and usually shares the risk. When he wins, he wins big. Branson's initial $10 million investment in Virgin Blue, for example, earned him a payoff of an estimated $500 million when the company went public, although the stock has since declined. When he fails, he always...
The "portfolio" approach to airlines is not unique. "I've always thought of the network as being a lot like an investment portfolio," says American's Joyner. "You have the opportunity to move your assets around--in this case it's airplanes--and allocate them in different ways." American, for...